BBDO Worldwide
Lowe’s is a US-based home improvement and appliance store. BBDO, known by reputation as the “Most Awarded Agency Network in the World” had requested character designs for Lowe’s Ad pitch. Ajay designed three charters.
The client had requested three characters based off some earlier work created for an artist’s community called Moytoy. Titled The God Collective, it was stylistic line art of Hindu deities. Though the Lowe’s characters weren’t picked, here’s the rendered art.
